The sexy female librarian is extroverted and self-confident. He will make eye-contact, but will wait for the other party to take the initiative. The sexy male librarian is passive and expectant. He either ignores the opposite sex or is downright afraid of women. The non-sexy male librarian is a fuddy-duddy, somewhat elderly fellow, who potters around. The library is her territory, and she is its guardian.
Sex The non-sexy female librarian tends to be masculine: glasses and buttoned-up shirt. They wear ties or bow ties, and their blazers are sometimes replaced with knitted cardigans. Their male counterparts look correspondingly weak: glasses with almost invisible wire frames, conservative earth tones. Their dress is conservative and business-like: shirts and skirts. They wear glasses, with solid and very noticeable frames. Their hair has been scraped back and is worn in a bun at the back of the head, giving them a masculine appearance. Gender Male and female librarian stereotypes dress alike, in conservative clothes (white shirts, tie or bow tie, blazers or occasionally a knitted cardigan), but their appearance is fundamentally different: Female librarian stereotypes are seen as strong, almost aggressive women. *Please note that some of the examples below may get you into problematic situations… don’t try this at office parties. Stereotypes can be exploited strategically, if you know them and use them consciously: you can “be them”, thus catching other people’s attention* Or you can disprove them by behaving in the opposite way, thus drawing attention to them. They are typically found as contrasting pairs Several stereotypes relating to the same group can co-exist at the same time and place. Stereotypes are easily recognised cognitive patterns which catch our attention. in marketing and when developing services.
On Librarian Stereotypes Background Most of the research on stereotypes looks at how and why stereotypes come into existence, break down, and are expressed and about how to exploit them e.g. Presentation on theme: "The Gaybrarian, the Gargoyle and their sexy Counterparts"- Presentation transcript:ġ The Gaybrarian, the Gargoyle and their sexy Counterparts
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